Discover a flooring with unmatched beauty and performance that’s made for modern living — our waterproof Crimson Shore solid core luxury vinyl planks, part of our Downs® Life collection. Each 7” wide plank combines a rustic textured grain with a contemporary smooth finish in an incredibly realistic and attractive wood-look flooring. These dent-resistant planks also have a high resistance to scratches. Explore all the stylish possibilities of Crimson Shore for your home today!
Use our online tool to browse thousands of room scenes and find your perfect home design style.Find your Design
The perfect floor starts with a wallet-friendly payment option. Explore financing options today.Get Started
We know you're busy. Try our scheduler today to request a time that fits your schedule.Get Started
10200 Hickman Court, Suite 300, Clive, IA 50325